About Waizu

When Adrian Lawson was the CEO for a tech and managed services company in Bristol, he saw first-hand the challenges that companies have when managing their mobile devices day to day, and the cost to those companies as a result. Whether they were tablets, smart phones or rugged PDAs, it was a huge problem and he was determined to find a solution to these challenges.

Traditional MDM tools were not resolving the problems of missing devices!

Nor do traditional MDM tools eliminate the significant downtime associated with the issuing out and receiving back of shared devices, which usually requires a manual process.

A new type of platform was required, one that enables the operations teams to wise up and solve these significant day to day issues that fall outside of the IT department. They need to know where, when and how their mobile devices are being used.

Meet the Team

Waizu is an exciting Software as a Service (SaaS) business founded in 2020 and based in Chippenham, Wiltshire.

We have already received our first round of funding after winning the UK’s largest start up competition in 2021.

Our team is made up of sales, marketing, technical and development and our values keep us agile and responsive to our customers needs.

It is important for us to have fun in what we do, to try new things and build a great team environment.

Adrian Lawson, Founder and CEO at Waizu has over 20 years’ experience in mobile technology having worked for device manufactures as well as managed service providers.

Adrian Lawson
Adrian Lawson
Founder and CEO

After a long time in the industry working for OEMs and MSPs, Adrian is now putting his energy and experience into building a software company from the ground up in Waizu.

If not working on an ever growing list of work, Adrian can be found out on his road bike as he still holds a category 1 race license and competes in some of the UK's biggest cycle races. A father of 3 teenage boys and frantically planning for his wedding in the summer, there is always a lot going on in the Lawson household.

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Paul Soanes
Paul Soanes
Director

Paul is a serial entrepreneur and avid start-up investor. As the co-founder of Worth Capital, the investor into Waizu, Paul sits on the board and provides invaluable insights to strategy and direction. Paul is a keen golfer and classic car enthusiast often driving to board meetings in his 1980’s Mercedes SL.

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Martyn Broadhead
Martyn Broadhead
Executive Director

Martyn has 30 years of channel experience working for manufacturers, distributors, software houses, resellers, MSP/solution providers in a number of markets and with varying hardware and software propositions. Most of those years in management positions and the last 15 as a senior executive in some wonderful companies.

He and his wife live in Shropshire where they fully enjoy the country air and this location also provides the springboard to get up to the Lakes for a weekend where they love to walk. Martyn is now focussed on helping small businesses realise their high growth potential and is super excited to be working with Waizu.  

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Ben Key
Ben Key
Technical Lead

Ben has a passion for technology and if not working on Waizu enhancements will be found tinkering with his home tech set up. As an insightful Technical lead within the team Ben has experience of building and improving cloud Saas environments. Able to adapt to meet the demands of the changing markets and dedicated to customer satisfaction.

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Liam Walsh
Liam Walsh
Account Manager

A recent graduate in Applied Sports Science from Solent University in Southampton. Liam recently moved to Wiltshire with his partner Sian and spends his time visiting the sights and sounds of the local area. An avid Spurs and England fan, all round sports lover and gamer.

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Matthew Broadhead
Matthew Broadhead
Technical Account Manager

Matthew has a BSc (Hons) in Computer Science from the University of Bedfordshire. Immediately after graduating he joined the AIDC industry working in a technical/support role for a mid-sized provider of Bar coding technologies and solutions. He brings 7 years of hardware experience and knowledge of supporting and selling major brand rugged mobile devices, industrial & mobile barcode printers and scanners. Additionally Matt provided pre-sales, roll out and post-sales support for a number of business applications including MDM, stock control, WMS and hand held device workflow solutions.

Matthews' big love is technology; Past, present and future. Combining this with a lifelong keenness for gaming , he can often be found upgrading his gaming PCs. His sporting passions are Football and Formula 1.

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