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Who are Waizu?

While Adrian Lawson was the CEO for a tech company in Bristol, he saw first hand the challenges that companies have when managing lots of mobile devices. Whether they were tablets, smart phones or rugged PDAs, he knew it was important to find a solution to these challenges.

What he also came to realise was that when you manage devices, you’re also getting valuable business insights. It’s no wonder that the Mobile Device Management (MDM) sector is expected to be worth USD $98.71 billion by 2030.

That’s why Adrian started Waizu — which is the Japanese word for “wise” — and that’s why it has become The UK’s leader in providing Android Device Insights. We’re an upstart startup that’s already making an impact on the market.

Simply put, we help businesses manage their devices, see patterns in their business and make wise decisions.

Meet the Team

Meet the Team

Waizu is an exciting Software as a Service (SaaS) business founded in 2020 and based in Chippenham, Wiltshire.

We have already received our first round of funding after winning the UK’s largest start up competition in 2021.

Our team is made up of sales, marketing, technical and development and our values keep us agile and responsive to our customers needs.

It is important for us to have fun in what we do, to try new things and build a great team environment.

Adrian Lawson, Founder and CEO at Waizu has over 20 years’ experience in mobile technology having worked for device manufactures as well as managed service providers.

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Adrian Lawson
Founder and CEO

After a long time in the industry working for OEMs and MSPs, Adrian is now putting his energy and experience into building a software company from the ground up in Waizu.

If not working on an ever growing list of work, Adrian can be found out on his road bike as he still holds a category 1 race license and competes in some of the UK's biggest cycle races. A father of 3 teenage boys and frantically planning for his wedding in the summer, there is always a lot going on in the Lawson household.

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Ben Key
Technical Lead

Ben has a passion for technology and if not working on Waizu enhancements will be found tinkering with his home tech set up. As an insightful Technical lead within the team Ben has experience of building and improving cloud Saas environments. Able to adapt to meet the demands of the changing markets and dedicated to customer satisfaction.

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Liam Walsh
Account Manager

A recent graduate in Applied Sports Science from Solent University in Southampton. Liam recently moved to Wiltshire with his partner Sian and spends his time visiting the sights and sounds of the local area. An avid Spurs and England fan, all round sports lover and gamer.

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Paul Soanes
Director

Paul is a serial entrepreneur and avid start-up investor. As the co-founder of Worth Capital, the investor into Waizu, Paul sits on the board and provides invaluable insights to strategy and direction. Paul is a keen golfer and classic car enthusiast often driving to board meetings in his 1980’s Mercedes SL.

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Charlotte Whitehead
Digital Marketing Manager

Charlotte is the newest member of the Waizu team. When she is not busy keeping up to date with all the latest Marketing trends, she enjoys spending her spare time making memories with her husband, Ross, and two children.

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Shakira Myatt
Digital Marketing Assistant

With a merit in Art and Design level 2 under her belt, Shakira has recently joined our team to assist with our Marketing.
As well as Art and Design, Shakira is also passionate about Football and Photography.

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Martyn Broadhead
Executive Director

Martyn has 30 years of channel experience working for manufacturers, distributors, software houses, resellers, MSP/solution providers in a number of markets and with varying hardware and software propositions. Most of those years in management positions and the last 15 as a senior executive in some wonderful companies.

He and his wife live in Shropshire where they fully enjoy the country air and this location also provides the springboard to get up to the Lakes for a weekend where they love to walk. Martyn is now focussed on helping small businesses realise their high growth potential and is super excited to be working with Waizu.  

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